Published April 15, 2019
| Version v1
Journal article
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Overview of Yield management taxonomy: Efficiency and profitability for hospitality field
Creators
- 1. PHD, Human Resources Department / College of Business / University of Jeddah
- 2. PHD, Health services and hospital management Department / College of Business/ University of Jeddah
Description
This paper aims to highlight the dimensions of yield management. It is a relatively new concept which, since its appearance a few decades ago, has been enriched by research conducted here and there. Custom pricing, segmentation and demand forecasting are all new elements that need to redefine the content of the concept in depth.
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244-249_RRIJM190404054.pdf
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