The Study on Selected Brand of Masala Customer Satisfaction towards with Special Reference to Sirumugai

There are many industries companies involved in manufacturing masala products all over the country. As of now, many varieties of brands of masala products are available in the market which we use for preparing vegetarian as well as non –vegetarian items this masala food items usually give the different taste as like traditional cooking as it is available in the stores consumer can get masala product at their door step to. Hence the masala products becomes an essential in every human lives .the main objective of the study identify the preference to purchase of brands of masala powders among consumers and to no the consumer satisfaction level of branded masala powders. The data has been collected in primary structured questionnaire. A sample of 50 customers who are living Coimbatore taluk (Sirumugai) have been selected by adopting by convenience sampling method. Simple percentage weighted average ranking are applied to process the data.