A STUDY ON IMPACT OF STORE'S ENVIRONMENT TOWARDS CUSTOMER BUYING BEHAVIOUR
- 1. Student, PSG Institute of Advanced Studies, Coimbatore, Tamilnadu
- 2. Associate Professor, PSG Institute of Advanced Studies, Coimbatore, Tamilnadu
- 3. Assistant Professor, PSG Institute of Advanced Studies, Coimbatore, Tamilnadu
Description
Customers are not only satisfied with the brand, which is provided by the company at any level of brand, the consumer expectation is more than the quality that is other facilities like gifts. The purpose of buying behavior facilities is to increase the satisfaction level of the consumers. If the buying behaviour satisfaction level is high, then the productivity is also high, this is to increases the profit also so buying behaviour facilities are the base for profit. So this study is to analyses the buying behaviour facilities which are provided by various braded companies who manufacture shirts. For this purpose a well suitable questionnaires prepared which contains both open end and close and questions. When purchasing a product there several processes, which consumers go through. These will be discussed below.
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References
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