Published February 19, 2019
| Version v1
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ASSESSMENT OF EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY IN COMMUNICATION STRATEGY
Creators
- 1. Assistant Professor, Department of Corporate Secretaryship, PSG College of Arts and Science, Coimbatore, Tamilnadu
Description
A proper CSR communication can increase the brand image of the company to multiple folds and thus necessitates the importance of having a communication strategy. Being experts having strong communication skills, we can prepare CSR communication strategy which would include identification of stakeholders, modes & method of communication for the stakeholders, frequency, timeline content development etc .Business that addresses the needs of communities, people and their employers. CSR provides frameworks for successful enterprise that is harmonious with its surroundings.
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Additional details
References
- 1. Podnar, K. (2008). Communicating corporate social responsibility. Journal of Marketing Communication, 14(2), 75–8 2. https://web.archive.org/web/20071012014240/http://www.rhcatalyst.org/site/docserver/csrq_a.pdf?docid=103 3. Spence, L.; Habisch, A.; Schmidpeter, R. (2004). Responsibility and Social Capital. The World of Small and Medium Sized Enterprises.. 4. Sun, William (2010). How to Govern Corporations So They Serve the Public Good: A Theory of Corporate Governance Emergence. 5. Visser, W.; Matten, D.; Pohl, M.; Tolhurst, Nick (2008). The A to Z of Corporate Social Responsibility.