SOCIAL MEDIA AS A TECHNOLOGY TOOL USED BY THE NGOS IN ADDRESSING ISSUES RELATED TO WOMEN, YOUTH AND CHILDREN.

The penetration of technology can be found in every aspect of our lives, our work culture, learning dynamics and making choices with our fingertips. It has been noted that directly or indirectly several devices have heightened our civic aspirations ? connecting and contributing to the world outside. The Internet is an important aspect of technology which has made the world more global than before. The on growing search engines, easy access and information available in various forms on the internet are a proof that how heavily we are dependent on the internet. The web-world got major acceleration with the advent of social networking sites which were initially designed for connecting with people. Gradually they turned as mandatory business tools and resources for everything which has its existence in this fast moving business environment. The world of social service also did not remain untouched for long and understanding the influential effect and potential of this technology and platform, the NGOs around the world have made their way to multiple social media platforms in order to share their voices, reach to people and showcase what they are doing. In this study, the researchers have taken four established NGOs operating in India i.e. Goonj, Breakthrough, Impulse and, GGIC in order to understand these NGOs & their take on social media as a platform to hear, help and protect the women, adults, children of the society.