AN EMPIRICAL STUDY ON YOUTH PERCEPTION TOWARDS ENTREPRENEURSHIP WITH REFERENCE TO VIJAYAWADA CITY.

The research was conducted to exploring the perception of youth towards entrepreneurship. It was the objective of the study on youth perception towards entrepreneurship.It was also aimed at determining the attitude level of youth towards contemporary scenario of the entrepreneurship.The data was collected from one hundred respondents who are from the different academic disciplines and various professionals . The respondents were selected using the stratified random sampling method. Data was collected through pre-tested questionnaire. Descriptive statements analysis was used to explain and highlight the variables, while statistical tools were applied in the analysis of the relationships existing between variables . The study concluded that entrepreneurial influencing factors such as personality traits, learning,annualincome,family business experiences,economic status of family,government policies, social factors and culture; and entrepreneurial development factors, such as information technology development and education system showing impact on the favourable perception of the youth towards entrepreneurship .