FROM ETHNIC TO CULTURAL TOURISM : SUKU OSING AS REPRESENTATION OF ETHNIC COMMUNITY'S INNOVATION TOWARD INDUSTRIAL REVOLUTION 4.0

Change the attitude of society is one of the challenges that arise as a result of the industrial revolution 4.0. The community will tend to be homogeneous and life happens to massive population displacement to the city. A paradigm shift is also one of result such as the emergence of the underdeveloped tribal terms with the meaning of the decontruction word. Based on various concerns above, phenomena like Indonesia elated at having Tribe Osing. Refer to the theory postulated Sztompka about social change, society tribe Osing innovating to survive the challenges of the times. The imperative for change is not seen as an obstacle to tribe Osing, thus it becomes the opportunity to introduce the local culture on society beyond through cultural tourism. One of the village is designated as Heritage Village is the Osing tribe Kemiren. Development of cultural tourism in the villages of Osing Kemiren supported by berbegai parties with realization of synergy the community and Government. Then, the Osing tribe rolemodel can be ideal for its dynamic transformative era in confronting & globalization. External from this study is expected to be a consideration taking steps Governments and relevant parties in order to develop the tribes of Indonesia.