D2.2 Project branding and website start-up

A Visual Identify Guide (VIG) has been created to simplify the identification and the
understanding of the mission and value of the Beaconing Project. The specific public identity will
be reflected on all the dissemination content produced by the project both printed and online
materials. Beaconing’s VIG provides guidance and specific instructions for the coherent and
cohesive implementation of the project visual identity and graphic elements in all forms of
communication used in the project. Subsequent sections of this deliverable provide details on
the proper use of the Beaconing logos, typography, iconography, and colour.
The Beaconing website is one of the key elements for the dissemination and identity of the
project. It integrates public and private sections that support both internal and external
communication, and stimulate collaboration through gamified mechanisms. Coupled with social
media presence, the website is critical in attracting, retaining, and engaging support from
Beaconing’s key audiences. The Beaconing website was constructed following web accessibility
guides and designed to accommodate various types of audiences. This document also describes
what the Key Performance Indicators are for the Beaconing website and social media presence.