Factors Affecting Online Shopping Behavior of Consumers in Lahore, Pakistan

Abstract—the purpose of this study is to attempt an analysis of the different factors that usually cause to fluctuate the online  hopping behavior of customers in Pakistan. Because of the newness and apparently complicated nature of this phenomenon, there is very little information to which the customers have a direct access. Therefore, the objective of this research is to study and uncover different factors that affect the online shopping behavior of people in Pakistan. The research will be conducted with the help of a model that will examine the impact of factors like financial risks, convenience risks, non-delivery risks, return policy risks and product risks on the behavior of online consumers in Pakistan.