Published January 15, 2017
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Integrated marketing communication as the source of increase of competitiveness of the enterprise
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The article describes the main components of integrated marketing communications (IMC) as a source of competitiveness of the enterprise in modern market conditions. The role of communication in shaping the competitive business.
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Александрова Е. Н., Агеева С. В..pdf
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- Is compiled by
- 2414-2948 (ISSN)
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- http://www.bulletennauki.com/aleksandrova-ageeva (URL)