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Published December 10, 2018 | Version v1
Journal article Open

Gender Inequalities in Animated World: A view of Indian cartoon series

  • 1. Ph.D. Research Scholar, Amity School of communication (India)
  • 2. Assistant Professor ,Amity School of communication (India)
  • 3. Co-Guide,NACO (India)

Description

The spoken and visual medium plays a fundamental part in the idealization of gender stereotypes in children. Animated movies or cartoon series being a significant way of communication, this medium has a crucial impact on a young child"s psychology. Other than just a way of entertainment only for teenagers, it has an educational and socializing viewpoint. Cartoon series is one such form of visual communication that not only presents teenagers with characters showing behaviors and individual qualities that they take in and imitate, thereby popularizing the stereotypical outlook. Sexual orientation in the cartoon series is developed by the customs which are related to the roles anticipated to be executed by a girl or a boy. Gender difference in cartoons replicate female characters as fragile and bound to the family and daily household tasks and male as tough. The research inspects gender difference persistent animated world and to uncover its unfriendly effect. The study investigates two present-day Indian toon arrangements from the point of view of the character's physical appearance, male or female roles in problem-solving, social roles and manners.

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