Mobility as a service' in practice and urban development - Jointly contributing to low-car, and low-carbon and affordable housing: the Bremen Hulsberg case (H2020 project SUNRISE)

Providing innovative mobility services within urban housing developments bears the opportunity to reduce
dependence on a car for the residents – and to low-carbon, low car and low-cost housing. The Bremen Hulsberg
development for about 2.500 new residents represents an inner city development – going for mobility
management instead of conventional provision of car-parking. Only 4 car-parking spaces are planned per 10
apartments but cycle parking and mobility management will be integrated. At the same time, the surrounding
neighbourhood with its narrow streets and high parking pressure is subject of a co-creation based mobility
management plan – exploiting the potential to reclaim street space for sustainable modes, social and ecological
functions.
A recent survey of 13,000 users of the two Bremen car sharing systems unveiled their preference: easy
procedures, reliability and nearness of stations. The Bremen strategy of a dispersed network of small car sharing
stations in the inner city neighbourhoods is confirmed by a high satisfaction level. “Trendy” cars are low on the
demand list of the users. The survey also shows that the Bremen car sharing users do more grocery shopping in
the neighbourhood than the reference group, confirming the thesis that car sharing supports the local economy.