A Study on Impact Digital Marketing in Industry in India

In this world of digitization, digital marketing is a vogue that is sweeping across the  whole  world.  The  trend  of  digital  marketing  is  growing  day  by  day  with  the concepts of Internet marketing that is turning into an important platform of digital marketing  along  with  the  electronic  gadgets  like  the  digital  billboards,  mobile, tablets and smart phones, gaming consoles, and many such gadgets that help in digital  marketing.  Flip  kart  with  its  innovative  digital  marketing  has  created  a niche market in online stores competing with the conventional stores showing the power of online marketing. The case study analyses how Flipkart.com has brought in an array of digital and online marketing strategies to succeed and make it big in the digital marketing sector. The case also discusses how Flip kart has had a huge success in the online marketing sector as they brought in new insights into the digital marketing field. And a few years from now it will be eventually seen that the conventional marketing being replaced by digital marketing. Digital marketing is going to be top on the agenda of many marketers, and they might be looking for innovative ways to market online, reduce cost per lead, increase click-through-rates and conversion rates, and discover what’s hot in digital marketing.