Customers' demands for multimodal tariffs

Transport provider are facing the question of how to adjust their service as part of an integrated service. For the determination of potentials for different models of multimodal tariffs, a survey was carried out among occasional and regular users of public transport in the major city of Frankfurt am Main. 43 % of all adults in Frankfurt have a mobility suitable for multimodal tariffs: They are customers of public transport and require a car on an occasional basis. Only a quarter of the customers using public transport occasionally and one fifth of all regular customers are not interested in ticketing solutions including more than conventional means of public transport. Though, the preferences for content which is integrated in a multimodal tariff, are heterogeneous. Consequently, the content shouldn’t be predetermined but modularly built. This conclusion is supported by conjoint analyses: Tariff combinations with selectable contents provide higher benefits. From the customers’ point of view, price strategies including the use of transportation services at a discount are more valued than a limited use at no costs.