Analysis of the effects of establishing affordable annual tickets in Vienna

The city of Vienna currently has more than 1.84 million inhabitants living on a settlement and traffic area of about
208 sq. km. The inhabitants of Vienna cover 73 % of their routes via ecomobility. The share of public transport in
the modal split amounts 39 %. In May 2012, Austria’s capital introduced the Viennese model, which led to a
considerable reduction of prices for annual and monthly public transportation tickets while prices for other tariffs
increased.
This paper intends to assess the effects of the tariff measures implemented in the Viennese Model. For this purpose,
at first the traffics development of the city of Vienna over the past 10 years is outlined, analysed and interpreted
regarding its cause-and-effect relationships. Furthermore, extensive analyses have been conducted to identify and
quantify significant effects on passenger growth in Vienna. The paper concludes with indications for transferability
of the Viennese model to other cities.