3D-ICONS: D7.4-Report on Business Models

Providing engaging digital content is a multilayered process that requires the co-operation of a broad range of disciplines. The digitization of heritage sites and artefacts, with the added complexities of state ownership, limited physical access and recognizable iconic forms could challenge any co-operative project. 3D-ICONS have established a successful business model that address the challenges faced by all parties looking to work in this arena. In this context 3D-ICONS have:

• investigated the technical issues relating to acquisition, processing and visualization of rich digital content,
• explored potential revenue opportunities through alternative licensing schemes,
• analyzed the whole process chain to identify the costs of digitization and where
• optimizations can be made,
• and looked to the broader legal landscape in terms of aligning the goals of the project to European directives.