Published July 14, 2016 | Version v1
Journal article Open

Need for innovations in the publishing industry of Ukraine

  • 1. Faculty of Economics, Taras Shevchenko Kyiv National University, Ukraine

Description

 

The successful functioning and development of the publishing enterprises requires an appropriate approach to strategy development and management of innovative potential. So, the purpose of the paper is to analyze some approaches in order to propose ways for implementing innovations in publishing industry in Ukraine.

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12_PIEB_Vol13_Issue4_Onysenko_Need_for_iinovations_publishing_industry_Ukraine_pp.92-98.pdf

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