Journal article Open Access

Analysis of Business Strategies of Salesforce.com Inc.

Sneha M. S.; Krishna Prasad K.

Salesforce.com is a cloud computing company originated from SanFrancisco of America. Salesforce also enhances its business on commercial applications of social networking through achievement and internal development. Company headquarters in SanFrancisco as of early 2016, it standout among the most much esteemed American cloud computing organizations with a market capitalization above $61 billion. In August 2017, Salesforce declared that it had come to the $10 billion income run rate turning into the main venture cloud organization to do as such. In spite of the fact that its income originates from Customer Relationship Management (CRM), Sales drive likewise gains by business uses of long range interpersonal communication through obtaining and inner improvement. Salesforce is the world's No.1 Customer Relationship Management (CRM) system. Cloud-based applications for sales, service, marketing, and more don’t require IT, experts, to set up or manage simply log in and start connecting with customers in a whole new way. Salesforce is the essential or primary venture offering inside the Sales compel Platform. It gives organizations an interface for case administration and errand administration, and a framework for naturally steering and raising imperative occasions. In this paper, we have analysed the business strategy of the company using SWOT analysis framework.

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