НЕОСЕМАНТИЗАЦІЯ ЯК ВІДДЗЕРКАЛЕННЯ СОЦІОДИНАМІКИ В СУЧАСНИХ УКРАЇНСЬКОМОВНИХ ЗАСОБАХ МАСОВОЇ ІНФОРМАЦІЇ

Due to the fact that the number of semantic neologisms in the Ukrainian
language is growing steadily, the issues of studying neosemantisation and proper lexicographic
interpretation of semantic neologisms are particularly relevant for the domestic linguistic science.
The purpose of the study is to characterize the main trends that emerged in the semantic derivation
of the Ukrainian language at the beginning of the 21st century under the influence of extralingual
factors, and the identification of areas of society most sensitive to lingual changes. Based on the
analysis of the speech of the Ukrainian-language media of 2013-2018, the author comes to the
conclusion that the neolexemes reflect public concerns and moods in the society through the mechanisms
of enriching the lingual system with lexical units, updated by gaining new meanings. The
study identifies the main reasons for the creation of neosemantisms (the emergence of certain political
collisions, changes in socio-economic life, accelerated development of science, close contacts
with foreign countries). The author states that there are major transformations in the vocabulary
of the political and economic sphere, and points out the main regularities of the semantic transformations:
metaphorical and metonymic transfer of nominations, enantiosemia as a combination of
what the speaker expects and avoids, prevalence of negative-evaluative connotations.