ЯВИЩЕ ІНТЕРМЕДІАЛЬНОСТІ В СУЧАСНИХ УКРАЇНСЬКИХ ТРЕВЕЛОГАХ

The topicality of the study is due to the transformations of society associated with globalization
processes. The purpose is to identify types, forms and basic functions of intermedial elements in
modern Ukrainian travelogues. As a result of the study, it is found out that the main linguistic form
of the embodiment of intermedial elements is the comparison. Intermedial elements, which are
mostly descriptive language designs, are also used as a result of the other semiotic systems objects
transcoding into the text form (most often visual ones: sculptures, paintings, cinema). They mainly
perform an expressive function on the basis of comparison by similarity or contrast. Occasionally,
they have purely informative content. It is proved that intermediality establishes links between
the travelogue and the text and general cultural space. Due to the fact that the development of
globalization processes causes travel to become more and more commonplace for Ukrainians, the
linguistic analysis of texts of this type will further increase understanding of the language images
of countries and peoples and the linguistic personality of a person who studies them, which is a
perspective for further studies in this direction.