АКТУАЛІЗАЦІЯ СТЕРТОЇ ОБРАЗНОСТІ В АНГЛІЙСЬКІЙ ГАЗЕТІ

The article deals with the ways of actualization of dead imagery in the English newspaper. Different approaches to image in terms of its expressiveness in different functional styles are analyzed. Observation of imagery functioning in newspaper style allows to make a conclusion concerning its leveling influence on expressive means, including stylistic devices. Language imagery exceeds in number speech imagery though the correlation of some devices may differ. It is concluded that imagery actualization in the English newspaper texts mostly happens within the extended stylistic device, first of all, extended metaphor. Other means include imagery actualization as a result of semantic connections between the language imagery and basic thematic lexis of the text. Non-linguistic means of actualization revealing the literal meaning of phraseology or the original meaning of dead metaphor are also considered.