A STUDY ON ARTIFICIAL INTELLIGENCE IN E-COMMERCE

Artificial intelligence has the powerful ability to acquire and analyze large volumes of data and provide decisions for action. E-commerce is now adopting this technology to identify patterns based on browsing, purchase history, credit checks, account information etc. This data collected then form the basis of creating customized recommendations for each customer. Google and Microsoft are already investing into new AI initiatives. Many e-commerce businesses have started implementing different forms of AI to better understand their customers, and provide an enhanced customer experience. This paper highlights the role of artificial intelligence in e-commerce and its application in different areas of e-commerce