Journal article Open Access

Advertisement Delivery and Display in Vehicular Networks

C.F. Chiasserini; F. Malandrino; M. Sereno

Advertisement delivery is expected to play a crucial role in future vehicular networks. In this paper, we address such a problem in vehicular networks, where advertisements (ads) can be broadcasted by roadside units (RSU) as well as vehicles, and then displayed to interested users. We describe the
advertisement dissemination process by means of an optimization model that aims at maximizing the number of ads that users display within the target area and validity period of the ad.
We then solve the optimization problem, obtaining the optimal scheduling strategy that RSUs and vehicles should adopt for ad broadcasting. Our study highlights the important role that vehicle-to-vehicle communication will have in ads delivery. Also, it shows how coexisting vehicular and cellular networks can
effectively complement each other, with vehicular networks being a very efficient means for pervasive ad dissemination.

This work was supported through the 5G-Crosshaul project (H2020-671598) and by Fondazione CRT under the initiative La Ricerca dei Talenti. © 2017 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
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