DIGITAL MARKETING AND E-BUSINESS MANAGEMENT: PRIVATE HEALTHCARE SECTOR IN UZBEKISTAN

This research examines the transformative influence of digital marketing and e-business management on Uzbekistan's private healthcare industry. As the country's demand for quality healthcare services rises, the incorporation of digital solutions emerges as a vital success component. The paper attempts to explore the Digital Marketing and E-business Management and focuses on the strategic deployment of digital technologies customized to the demands of Uzbekistan's private healthcare environment, from the use of social media marketing to the adoption of e-business solutions. As the country strives to build a strong online presence, improve operational efficiency, and increase patient involvement, the research attempts to provide light on the problems and possibilities that come with such a dynamic environment in the private healthcare sector in Uzbekistan.