NATURE AND FEATURES OF INNOVATION POTENTIAL OF AN INDUSTRIAL ENTERPRISE IN CONDITIONS OF LIMITED RESOURCES

The article deals with the development of proposals and recommendations for improving innovation activities at industrial enterprises as a business entity. Attention is paid to assessing the innovative potential of an industrial enterprise in the context of the priority use of the capabilities of enterprises. The content of the concept of "innovation potential" has been clarified in terms of the simultaneous inclusion in it of a combination of such components as stocks, resources and opportunities used in the course of implementation of innovative activities at the enterprise, which make it possible to identify systemic relationships in the structure of innovative potential.