THE SIGNIFICANCE OF INFORMATION AND DIGITAL TECHNOLOGIES IN THE REALM OF LOGISTICS

This article delves into the pivotal role played by information and digital technologies within the logistics sector. It highlights the primary trends associated with the digital transformation of supply chains, outlines the potential applications of digital technologies, and conducts a comprehensive analysis of cloud services within logistics. The article further explores the process of implementing digital technologies, elucidates the advantages of big data analytics, and tracks the evolving efficacy of digitizing supply chain systems. Additionally, it offers valuable recommendations for selecting the most suitable information technologies for logistics operations. The article underscores how information technologies enhance organizational and communication capabilities, ultimately concluding on the contemporary significance of information and digital technologies