IMPROVING THE QUALITY AND PUBLICITY OF BANKS' FINANCIAL SERVICES

The development of the economy and the competition in the market of banking products make the problem of obtaining appropriate and timely information about customers more urgent in order to ensure the effective activity of commercial banks. In this regard, banking institutions should use various methods to quickly obtain this information. An important aspect in this matter is the use of the latest methods of marketing research as a basis for collecting information about potential and existing customers. The purpose of the article: to study and further develop modern methods of bank marketing in the conditions of digital transformation, as well as to improve directions for increasing the popularity of banking services.