Published November 1, 2010
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Invisible Whispering: Restructuring Collaborative Decision Making with Instant Messaging: Invisible Whispering
Description
Organizational decision making is dominated by teams. When an important decision is
required, a team is often formed to make it or to advise the individual decision maker,
because a team has more resources, knowledge, and political insight than any one individual
working alone. As teams have become geographically distributed, collaboration
technology has come to play an important role in such collective decision making efforts.
Instant messaging (IM) is an increasingly prevalent workplace collaboration technology
that enables near-synchronous text exchanges on a variety of devices. We examined the
use of IMduring face-to-face, telephone, and computer-mediated team meetings, a practice
we call "invisible whispering." We introduce Goffman's characterization of social
interaction as dramatic performance, differentiable into "front stage" and "backstage"
exchanges, to analyze how invisible whispering alters the socio-spatial and temporal
boundaries of team decision making. Using IM, workers were able to influence front
stage decision making through backstage conversations, often participating in multiple
backstage conversations simultaneously. This type of interaction would be either
physically impossible or socially constrained without the use of IM. We examine how
invisible whispering changes the processes of collaborative decision making and how
these new processes may affect the efficiency and effectiveness of collaborative decision
making, as well as participation, satisfaction, relationships among team members, and
individual attention.
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