MECHANISMS OF STRATEGIC COMMUNICATIONS IN ENSURING HUMANITARIAN RESILIENCE OF SOCIETY

The research analyzes the realization problem and fundamentals of the strategic communications functioning system in terms of a modern information society. The research systematizes the experience of the North Atlantic Alliance in the field of introduction of advanced technologies of strategic communications from the military and security perspective.

It is established that today, practically the only tool for assessing the effectiveness of the strategic communications system is expert methods based on the experience of specialists in the field of information security and communications.

It is found that the application of project management approaches in the implementation of strategic communications is aimed at improving the systematic decision-making and controllability of processes aimed at creating and developing strategic communications capabilities and the effectiveness of the implementation of the humanitarian resilience of society.

Нas proven that for modern states and international institutions, strategic communications act as a management tool, the purpose of which is the formation (adjustment) of social systems at the cognitive level. Acting globally in the network, carrying out synchronizing and deconflicting effects, strategic communications have a direct impact on the development of the international information space. Strategic communications focus on the cognitive dimension of the global international environment and ensure the use of elements of national strategic power and the implementation of national strategic programs in a more effective way.