Technology Decision Analysis (TDA): Cummins Inc. and the Shift toward Electrification in Commercial Trucking

The rapid advancement of electrification within the automotive sector poses both a challenge and an opportunity for traditional internal combustion engine manufacturers. This paper provides a comprehensive Technology Decision Analysis (TDA) on Cummins Inc., a leading producer of diesel engines for commercial trucking, as it confronts the electrification paradigm shift. By examining Cummins' strategic responses, including its venture into electrified powertrains, hydrogen fuel cells, and the establishment of the New Power business unit, this analysis highlights the company's adaptability and proactive approach towards emerging technologies. Through a detailed examination of market trends, technological limitations of current battery systems, and the competitive landscape, we assess Cummins' potential to maintain its industry leadership amidst shifting environmental regulations and increasing demand for sustainable transportation solutions. Furthermore, this paper evaluates Cummins' investments in research and development, strategic partnerships, and acquisitions aimed at enhancing its electrification and hydrogen technology capabilities. Our analysis culminates in a discussion on the future of commercial trucking powertrains, emphasizing Cummins' strategic positioning and its implications for the industry's move towards zero-emission vehicles. This paper contributes to the understanding of how legacy manufacturing firms can navigate technological disruptions by leveraging innovation and strategic planning to sustain their market leadership and commitment to sustainability.