Published February 7, 2024 | Version v1
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Dataset_3

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Description

This dataset is part of a research group. You may cite it as: De Canio, Francesca; Fuentes-Blasco, Maria; Martinelli, Elisa. (2021). “Engaging shoppers through mobile apps: the role of gamification”. International Journal of Retail & Distribution Management, 49(7), pp. 919-940. https://doi.org/10.1108/IJRDM-09-2020-0360

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Dates

Submitted
2020-09-16