Dataset_1

This dataset is part of SEJ-601 research group. You may cite it as: Huerta-Álvarez, R.; Cambra-Fierro, J.J.; Fuentes-Blasco, M. (2020). “The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy”. Journal of Destination Marketing & Management, 16, pp. 100413. https://doi.org/10.1016/j.jdmm.2020.100413