Sustainable Innovation Framework to rebalance agri-food value chains
Agri-food value chains include many interlinked challenges which jeopardise their sustainability, including productivity pressures, environmental and social pressures, and skewed chain power. Data-driven technological advances have contributed to the growth of agricultural production, but can also have negative effects. The EU-funded Ploutos project brings together farmers, food industry companies, scientists, ICT specialists and policymakers to ensure that the value chain meets societal and environmental demands. The project will develop a Sustainable Innovation Framework based on behavioural innovation, sustainable collaborative business model innovation and data-driven technology innovation. Innovations will be validated in Sustainable Innovation Pilots across 13 countries, covering a range of agri-food ecosystems. The Ploutos Innovation Academy will be established to support co-design and implementation, as well as to disseminate know-how and best practices