Where To Go From Here? Thoughts on Future Directions for Research on Individual‐Level Technology Adoption with a Focus on Decision Making*

This article recognizes the maturity of individual-level technology-adoption research and suggests three broad future research directions. They are: (i) business process change and process standards, (ii) supply-chain technologies, and (iii) services. Each of these areas is identified based on the topics likely of interest to the readers of the Decision Sciences by closely examining Decision Sciences' editorial mission and the recent research published in it. Within each of these three different broad topic areas, a few different specific directions are identified. The directions outlined here are not meant to be exhaustive but rather potential directions that can result in a theoretical contribution to individual-level technology-adoption research and the specific topic area.