RURAL POLICYHOLDERS AWARENESS AND SATISFACTION ON ONLINE SERVICES OF LIC
Authors/Creators
- 1. Ph.D Scholar, Vidyasagar College of Arts & Science, Udumalpet, Thirupur, Tamilnadu
- 2. Assistant Professor, PG & Research Department of Commerce, Poompuhar College (Autonomous), Melaiyur, Nagapattinum, Tamilnadu
Description
In India, online has been a catchphrase from last few years across industries such as travel, retail, banking and education. Already, most of the Indians are using net banking. Fixed deposits and mutual fund investments are the most preferred investments when it comes to online purchase. Money transfer and bill payment through net banking has become a common thing nowadays. Insurance is not far behind. Insurance is also witnessing good response from consumers as online purchase of insurance policies is catching up. Earlier, internet was the preferred channel for product search; post sells services like renewals of policies and paying premiums, etc. However, now consumers are also purchasing different policies through online in the wake of increased transparency, ease and advantage of saving money. The Present study focuses mainly on analyzing the Rural Policyholders awareness and satisfaction on online services of LIC. The study mainly depends on primary data which is collected 120 policyholders from rural area who are availed the policy from LIC of India in Pollachi Taluk, Coimbatore district. The data has been collected through by distributing the questionnaire. Convenient sampling method is adopted to select the sample respondents. The collected data are analyzed using Simple percentage, chi-square test, mean and standard deviation to process the data and draw inferences. From the study, it is observed that most of the rural policyholders are satisfied with the various online services of LIC and Most of the policyholders does not find any difficulties in online services of LIC. Further, it is identified that there does not exist any significant association between educational qualification and level of awareness on online services and that there exist a highly significant association between mode of payment and level of awareness on online services of LIC.
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References
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