THE CONCEPT OF LINGUISTIC VIEW OF THE WORLD AND ITS SIGNIFICANCE IN LINGUACULTURALOGY

Language shapes our perception of the world and influences cultural values. The anthropocentric paradigm in linguistics has led to the concept of the linguistic picture of the world, studied in cognitive linguistics and linguocultural science. This article explores its development, including ideographic dictionaries and lexical-semantic fields. Scholars attribute its origin to W. Hertz or L. Wittgenstein. It connects to V. Humboldt's views on language as a dynamic system with interconnected elements and mutual contradictions. E. Sapir and B. L. Whorf's theory highlights how language affects cultural behaviors. The article examines cognitive processes underlying the linguistic world picture, emphasizing imagination and logical processing.