A SURVEY OF YOGA CURRICULUM AND TRANSACTION TECHNIQUES IN GOVERNMENT AND PRIVATE INSTITUTES IN MAHARASHTRA

In the dynamic environment of e-commerce, companies are constantly looking for strategies that lead to sustainable success. This study explores the profound impact of customer centricity as a key success factor in e-commerce. The study explores the complex interplay between customer-centric approaches and the growth, loyalty and overall success of e-commerce businesses. Using a synthesis of qualitative and quantitative analyses, this article illuminates ways in which companies that prioritize customer needs and preferences can improve the customer experience, foster loyalty, and ultimately drive strong business growth and profitability. By exploring the core of customer centricity in e-commerce, this study not only advances scientific discourse, but also provides practical insights for actors operating in digital markets.