Thesis on Identifying International Business Strategies of PRAN-RFL Group in India

PRAN-RFL group has been operating in Bangladesh as one of the most profitable companies for many years, and it has been a pioneer in the agro-processed industry because, during that time, there were few companies that were catering to this industry. Their motto is to generate employment and acquire dignity and self-respect for Bangladeshi competitors. Its mission and vision are to eliminate poverty and develop the agricultural sector in Bangladesh. PRAN-RFL group is also one of the most successful companies in Bangladesh in penetrating the global market successfully. PRAN is operating its business in the dynamic global market where PRAN products are regularly being exported and have had some great success. PRAN products are exported to around 145 countries with the aim of joining the global business and creating a strong entity for Bangladesh on the world’s economic map. The Indian market is one of the largest markets for the export of PRAN products, and PRAN has created a strong entity in the Indian market for several years.

This report focuses on PRAN’s international business and PRAN’s international strategies to become the country’s largest exporter to the Indian market. Also, several issues are highlighted in this report regarding how PRAN operates in dynamic markets like India. A detailed analysis of the group is done to give a clear picture of where PRAN stands and how it can overcome its weaknesses by combining its strengths and opportunities.