COMPARATIVE QUALITY MAPPING OF DIFFERENT NEWSPAPERS

This paper throws light on comparative quality evaluationof print quality of various newspapers. Quality has been major concern among various newspapers since last many decades. During the production there are a lot of factors which causes deviation in quality and some defects arise sequentially. Quality mapping was performed for different newspapers i.e. HT, TOI, Hindustan and Dainik Jagran for one month. The various factors taken into consideration for quality mapping were mis-register, density issues, set off, folding issues,show-through and picture quality. The quality mapping was based on the observation of a no. of readers. The results indicated that Dainik Jagran was having maximum number of quality issues compares to others. HT was found the best among all the newspapers.