The Influence of Price, Promotion, Service Quality on Satisfaction with the Decision of Selecting Anindya Bhakti Vocational School as Mediation
Authors/Creators
Description
Study This mean for investigate and analyze
How factors like price, promotion, and quality service
can impact on satisfaction consumer when chose
Anindya Bhakti Vocational School as the mediator.
Study done with use method associative causal and tool
quantitative. 180 Parents student used as sample, and a
side-purposive non- probability sampling method was
applied. Device soft smartPLS SEM (Partial Least
Square - Structural Equation Modeling) version 3.0 was
used for processing research data. According to findings
research, decision influenced in a manner positively and
significantly by price, promotion, and quality. Price,
advertising and quality service everything in a manner
significant and profitable influence satisfaction.
Determination Price, Promotion, and quality service
everything affect choice with positive and important
way.
Files
IJISRT23JUL1041.pdf
Files
(448.6 kB)
| Name | Size | Download all |
|---|---|---|
|
md5:84a60890938746b2216817b745c63c09
|
448.6 kB | Preview Download |