Digitalization and New Trends in the Nigerian Music Industry: The Social Media Angle

Abstract: It is evident that the evolution of digital technology has created an apparent and drastic shift in the way the music industry operates. Social media as an important tool in music digitalisation is also bringing further transformation to the way artistes, producers and other music industry stakeholders conduct their business. Adopting the qualitative research method with digital ethnography and consultation of relevant literatures, this study examines the Nigerian music industry and the popular music scene through the current Afrobeats sub-genre against the backdrop of social media deployment. The paper argues that the social media has contributed positively towards the popularity of Afrobeats and the Nigerian music industry, and through social media new trends and novel way of music production, promotions and dissemination is being witnessed in the Nigerian popular music scene.

Keywords: Popular Music, Social Media, Digitalization, Music Industry, Afrobeats, Nigeria.

Title: Digitalization and New Trends in the Nigerian Music Industry: The Social Media Angle

Author: Wale Adedeji

International Journal of Recent Research in Social Sciences and Humanities (IJRRSSH)

ISSN 2349-7831

Vol. 10, Issue 3, July 2023 - September 2023

Page No: 132-144

Paper Publications

Website: www.paperpublications.org

Published Date: 08-August-2023

DOI: https://doi.org/10.5281/zenodo.8223814

Paper Download Link (Source)

https://www.paperpublications.org/upload/book/Digitalization%20and%20New%20Trends-08082023-5.pdf