Grufèt Foods Inc. from India: Success story of a bootstrap enterprise
Authors/Creators
- 1. 1Assistant Professor, International Agribusiness Management Institute, Anand Agricultural University, Anand, Gujarat, India 2Associate Professor, School of Agribusiness and Rural Management, Dr. Rajendra Prasad Central Agricultural University, Pusa, Bihar, India.
Description
Grufèt Foods Inc. is an Indian Company that operates globally supplying luxurious Tea, Coffee and Chocolates. The organization is also into QSR segment. As it comes to our mind, luxury is always expensive but that is not the case with Grufèt Foods. The food start-up offers a range of products from Assam tea to Ethiopian Arabica Coffee, Rich Belgian Chocolates, freshly baked bagels and Croissants, at affordable prices. 100 percent bootstrapped, Grufèt Foods Inc. started with a family investment of ₹6 million, by three family members in 2019. Within three years, i.e., by 2022, Grufèt Foods reached an Annual Turnover of ₹980 million. The company has grown Internationally within a short span and has reached the United States of America and France.
Files
Files
(570.6 kB)
| Name | Size | Download all |
|---|---|---|
|
md5:cfe64a1bd4cf7fe17fe22c515519b216
|
570.6 kB | Download |