Study on Marketing of Rose (Reddish Purple Rose) in Prayagraj District of Uttar Pradesh

Rose is one of the nature’s beautiful creations
and is universally acclaimed as the ‘Queen of Flowers’.
It is a beautiful flower which is known for its fragrance,
sweetness, colour and the like. It is used for all occasions
such as marriage, parties, cultural functions, religious
festivals and so on. Its utility is high. It is used by all
religious people. Some flowers are used by certain group
of religious people. During the study it has been founded
that there are three marketing channel which are

involved in marketing of rose, Channel 1(producer-
consumer), Channel 2(Producer- Retailer- Consumer)

and Channel 3 (producer-wholesaler-retailer-consumer).
The total marketing cost of channel 1 is Rs.13/kg ,
Channel 2 is Rs 13/kg , in channel 3 is Rs 88. The total
marketing margin in channel 1 is Rs 40/kg, Channel 2 is
Rs 48/kg and in channel 3 Rs 53/kg ..Price spread seen in channel is Rs
13 in channel 2 is Rs 12 and in Channel 3 is Rs 42.