Key stakeholder groups for digital innovation of agriculture in Croatia

The current readiness of the agricultural sector in Croatia to transform is limited. Creating and using an open data ecosystem in which data truly is the main force of the innovation process offers an opportunity to strengthen cooperation in this sector. The stakeholders of the agricultural data ecosystem in Croatia were not investigated until now. The main goal of this paper was to identify key stakeholder groups in the Croatian agricultural data ecosystem using a complex query. Five groups of stakeholders with different roles were identified. Their needs are focused on greater cooperation in the sector and they all strive for the economic, environmental, and social sustainability.