Tourism and Sustainability in Times of Covid-19: the Case of Uttar Pradesh

Abstract: The outbreak of COVID-19 brought social and economic life to a standstill. This paper discusses the impact of the Coronavirus/COVID-19 crisis on Uttar Pradesh Tourism, focus is made on assessing the impact on affected sectors, such as aviation, tourism, employment. The study have also discussed about the role of Uttar Pradesh Tourism in Indian Economy. For data collection, the secondary data has been collected through extensive literature reviews. The government data about the incidences regarding coronavirus has been collected. Coronavirus in Uttar Pradesh has significant impacts all across the globe mainly tourism sector as tourist have canceled their programs where Uttar Pradesh is on 3rd position of tourist destination in India. Cities like Agra, Varanasi, Lucknow and Ayodhya are more reliant on tourism have been more affected by this crisis. The finding of this study is very important as government in preventing and stopping decrement demand in tourism industry. The Government need to introduce some policies or incentives for the tourism industry. The paper also shows some of the remedial measures that must be taken care of so that there is a boast in the economy.