Published June 26, 2023
| Version v1
Journal article
Open
ANALYZING DIFFERENT MARKETING FRAMEWORKS FOR DIGITAL PRODUCTS AND SERVICES
Authors/Creators
- 1. Dr., Associate Professor, Tashkent State University of Economics, Tashkent, Uzbekistan
Description
This study conducts a comparative analysis of three prominent marketing models (12P, 4A, and SIVA) to assess their applicability for promoting digital products and services. By examining various examples, the research highlights the strengths and weaknesses of each model. The findings provide valuable insights for enterprises seeking to optimize their marketing strategies in the dynamic digital marketplace