Advertising and PR Communications as a component of the curriculum for bachelor's degree students majoring in Information, Library and Archival Studies

Advertising and PR Communications are important components of all branches of people’s activities in the modern world. In this context, such discipline should be mandatory in the curriculum for bachelor’s degree students majoring in Information, Library and Archival Studies as they are trained for the information work. The information work provides mastering skills in using advertising and PR Communications in realizing companies’ goals as to managing people’s demands and supply.