Creativity of key competences as an element of business structure development management

The subject of the study is the theoretical aspects of the creativity of key competencies as an
element of managing the development of the labor potential of business structures.
The purpose of the study is to ensure the economic development of business structures based on
the creativity of key competencies as an element of managing the development of the labor potential
of business structures.
Research methods. The research used a set of scientific methods and approaches, including
systematic and logical, which made it possible to ensure the conceptual unity of the research.
Results of work. The article substantiates the need and importance of forming the competitiveness
of business structures based on the creativity of key competencies as an element of managing the
development of labor potential.
Field of application of results. The sphere of development of business structures in the conditions
of integration into the EU.
Conclusions. The main conclusions of the study and its methodological results prove that in order
to ensure the competitiveness of business structures and their development, it is advisable to form
the concept of managing creative potential and effective creative management service, where the
emergence of creative ideas will be the result of creating an atmosphere of creativity, competently
constructed management of the creative process.