Impulsive Buying Behaviour of Renewed Product
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Abstract: Consumers buying behaviour is different across the world based on their culture and background. In today’s competitive world companies trying to boost their sales through various strategies and promotional tools. The product should be attractive and have different characteristics so that companies are trying different marketing techniques through media and direct sales. Attractive promotional strategies and plans influence people to buy the product. Not only the company's influence, but people’s behaviour is also one of the key factors for unplanned buying. Buying habits and preferences differ from person to person because of their standard of living, culture and financial status. Companies try to impulse this kind of people to buy the product. Renewed Products are popular in online shopping and the value of the price influences the people to buy the product. Brand name of the product, pricing of the product, rating review from the customers, various features of the product, money back guarantee provided to the customers, packaging and labelling are the major factors influencing the impulsive buying behaviour of the product.
Keywords: Impulsive Buying Behaviour, Renewed Products, Satisfaction
JEL Classification Number: L81
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