Impact of COVID-19 Pandemic on MSMEs and Survival Strategies: Evidence from India

Abstract: Micro Small and Medium Enterprises (MSMEs) has a significant role in Indian economy as majority of the workforces of our country are engaged in unorganized sector. Another side of the coin is, this sector is vulnerable, labour intensive and maximum of the workers are illiterate. The present paper is aimed to analyse the impact of COVID-19 on Micro Small and Medium Enterprises
(MSMEs) and to highlight the survival strategies of MSMEs in India after COVID-19. As there is huge diversity in our country, the livelihood pattern also differs from one region to another. The impact of COVID-19 is also not same across different parts of the country. Initially the author searched literatures on internet hrough the platforms like 'Google Scholar' and 'Research Gate'. The keywords used while searching the literatures are 'Impact of COVID-19', 'Post-COVID-19', 'MSMEs', 'Survibal Strategy'. After that the whole India is divided into four zones i.e., i) Eastern Zone ii) Western Zone iii) Northern Zone and iv) Southern Zone and all the searched literatures are sorted according to above mentioned division so that a whole picture of the nation can be caught in a single
frame. It is found that those who adopted digital technology were able to survive and earned profit.